enhancing the urban picnic experience
Picnics in an urban area are hard to come by due to the fast-paced lifestyle that takes place. In large cities, the vast majority of its population work so much that taking time out of the day to prepare a meal is often burdensome. Thus, picnics have become an outdated tradition. Fortunately, large cities have scenic sites such as parks and beaches that make ideal locations for picnics. With plenty potential for urban picnicking, the objective of this project is to design a product that will enhance the overall experience making urban picnics more accessible.
research, persona, ideation, refinement
observartions, market audit, interview responses
Based on my observations, I noticed that most people packed food that was either prepared at home or bought from restaurants. From the interviews I held, a common answer I received was that having to prepare the food at home adds more time to the process of having a picnic. Some said that making food on site would make picnics more fun and accessible. I then proceeded to look online at current products such as cooking and transportation devices to see what/where the current market lacks a product that will enhance picnics.
"I would love to have a picnic but I would rather cook on site than pack a meal"
-Interviewee, Katie K.
But, why are urban citizens having less picnics?
The main problem is that preparing food at home takes time away from the picnic experience. Urban citizens lack space at home to store a grill. Lastly, having to pack and carry more components is too much of a hassle. Thus, the quote above resonated with me from the interviews I held, which made me think about designing a product that can be used to cook at any given location to enhance the overall picnic experience.
Focusing on young couples with disposable money, I chose two characters. Kirk, a 26 year old financial advisor, is a young professional that likes to be active when he's not working at his desk job during the day. He enjoys havings barbecues when the weather allows. His girlfriend Emma, a 25 year old account executive, mostly spends her time exercising. Often hiking and enjoying the outdoors, she loves to go to the beach and parks around the city.
initial direction sketches
final direction sketches and form study
enhancing the urban picnic experience, fall 2015.
Special thanks to Chef’n, Amy Lin, Ethan Pearl, Katie Kipp, Zach Williams, and Jason Germany for their help and contribution in the process of designing Ugrill.